The Work Before the Work

The obsessions were there from the beginning.

Created during my time at the University of Florida, these projects were conceived and executed entirely by me—from the first idea to the final detail. Pop divas, seashells, barbecue: different subjects, but all rooted in my upbringing, my perspective, and the things and people I genuinely love.

Long before I was directing major brands and cultural events, I was already learning how to find the emotional truth inside a subject and build an entire visual world around it. The scale has changed. The instinct hasn’t.

These pieces remain in my portfolio not simply because they are close to my heart, but because they still feel unmistakably mine: personal, polished, playful, and completely committed to the idea.