Macy’s Holiday Celebrations: The World Expands

A holiday world designed to keep growing.

Following the launch of Macy’s reimagined holiday identity in 2023, I led its creative evolution into a second season—expanding the established system with a new suite of illustrations inspired by Macy’s 2024 Gift Guide campaign.

The update connected Holiday Celebrations to the company’s broader seasonal marketing while preserving its own distinct sense of wonder. The result was a cohesive next chapter: unmistakably part of the Macy’s holiday world, thoughtfully refreshed for 2024.