Lockwood

Lockwood is one of my personal go-to spots in New York—with seven locations across the city and proudly queer-owned and operated, it’s a destination for clever gifts and everyday inspiration. Taking on this project was a chance for me to branch out from my day-to-day brand work and imagine a full-scale rebrand for a place I genuinely love. I wanted to capture the warmth and inclusivity at the heart of Lockwood while sharpening its visual impact and exploring how its playful, community-driven spirit could evolve.

Lockwood is one of my personal go-to spots in New York—with seven locations across the city and proudly queer-owned and operated, it’s a destination for clever gifts and everyday inspiration. Taking on this project was a chance for me to branch out from my day-to-day brand work and imagine a full-scale rebrand for a place I genuinely love. I wanted to capture the warmth and inclusivity at the heart of Lockwood while sharpening its visual impact and exploring how its playful, community-driven spirit could evolve.

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